Touted as the fastest-growing language in the world, emojis are an effective form of communication and could even help to effect changes in the environment.
A group from New York University has launched a pack of climate change-themed emojis to spark conversations on and raise awareness about environmental conservation, demonstrating the influence and pervasiveness of these little icons. However, not many know that emojis originated in Japan in the 1990s, highlighting the extent of Japan’s influence, both cultural and technological, on the world.
The success of emojis may encourage further innovation. As an added incentive to stay ahead of the curve, Japanese Prime Minister Shinzo Abe has in recent years reduced taxes on businesses that invest in new technologies.
The emerging recognition of sustainable innovation is not just about new concepts but is about commercialization of technologies, products and services.
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