Forget about just using the microwave to warm up a ready meal, microwave technology is now being used to produce instant customised trainer soles in just 15 minutes.
Thanks to Japanese footwear maker ASICS you could one day walk in and out of a sneaker store with a personalised pair of trainers in a few minutes. This process could also reduce energy consumption of sole-creation by almost 90 percent compared to ASICS’s standard techniques, paving the way for a more sustainable footwear industry in Japan.
Athletic footwear is sweeping the world off its feet on the back of rising health awareness and the prevalence of the athleisure trend. In fact, the global athletic footwear market will be worth an estimated US$95.14 billion by 2025, with major sports events like the FIFA World Cup and Olympics fuelling demand.1
The emerging recognition of sustainable innovation is not just about new concepts but is about commercialization of technologies, products and services.
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