Eating popsicles in hot weather has often been a race against time. When Japanese scientists wanted to find a way to use less-than-perfect strawberries, they discovered that the strawberry’s liquid polyphenol extract could help ice cream hold its original shape for longer. This eventually led to the birth of the “sun-proof” ice cream, Kanazawa Ice1. This breakthrough is just another example of how Japanese innovation seeks to defy long-held norms and bring greater value to consumers.
Today, Japanese companies continue to bring value to investors. Despite rising corporate profitability, the Japanese market remains attractively priced. The high levels of cash on Japanese company balance sheets give them greater flexibility to pay down debt, boost dividends and buy back shares.
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