Purpose and values


Our shared purpose

At the heart of Eastspring is a strong connection with our shared purpose – Experts in Asia. Invested in Your Future. This is our ‘north star’, which sets our direction and clearly guides everything we do.

We are ‘Experts in Asia’ because Asia is our home. Our investment teams’ deep understanding of Asian markets, paired with their global expertise, is our key differentiator.

We are not just focused on investing, but we are also ‘Invested in’ – committed to the future of our clients, our colleagues, our partners, our shareholders and the communities in which we live and operate. We are also dedicated to driving Responsible Management and to be a people-led business – an employer of choice.

Our Values

Our purpose as Experts in Asia. Invested in Your Future. firmly guides everything we do and is enabled by our shared values, which represent the very best of who we are.

Head of Distribution

Always ­find a way

Head of Distribution

Stand for what is right

Head of Distribution

Listen and seek to learn

Head of Distribution

Start with a conversation

Head of Distribution

Adapt when goals move