Coffee for a great start to the day

Coffee is a common drink around the world, but not everyone drinks it the same way1. In Italy, you might start your morning with a cappuccino, but in Australia, one would get a flat white. There might be classic Americano lovers in America, but many others would prefer their cuppa with lots of cream, sugar and syrup.

In the East, Japanese are leading a simultaneous revolution of traditional and modern coffee: hand drip coffee2 and canned coffee3 are very popular.

Do you drink coffee too? A lot of people do, and it’s not hard to imagine why. There are so many types! It can be customised to just how you like it.

Some people like coffee for its strong taste and dose of caffeine; they take it black. Either a short black as in an espresso shot, or a long black as in an Americano, which is an espresso shot with added water.

People who like a slightly mellower taste of espresso go for a macchiato: an espresso with a dollop of steamed milk and foam on top.

How about something sweeter? You might like a latte then, which is an espresso with steamed milk in about a 1:3 ratio. Or perhaps a cappuccino, which has espresso, steamed milk and milk foam in a 1:1:1 ratio. Still not enough for your sweet tooth? A mocha comprises an espresso, chocolate powder, and steamed milk.

Coffee is very versatile. It can be customised for any flavour and type you want. There are even non-conventional coffees like peppermint mocha, hazelnut latte, and caramel macchiato.

In fact, you can have espresso with almost anything and still call it coffee: add a marshmallow and it’s called Caffe Gommosa; add vanilla ice cream and it’s an Affogato; add whiskey and cream and you have an Irish coffee. Some people even add butter to their coffees to get bulletproof coffees, which is said to trigger weight loss!

The point is, your daily cuppa can be made with whatever you want and tailored exactly to your tastes. This applies to investments too. Everyone has different preferences, like with coffee. Read our insights to find out more.


This document is produced by Eastspring Investments (Singapore) Limited and issued in:

Singapore by Eastspring Investments (Singapore) Limited (UEN: 199407631H)

Australia (for wholesale clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore, is exempt from the requirement to hold an Australian financial services licence and is licensed and regulated by the Monetary Authority of Singapore under Singapore laws which differ from Australian laws

Hong Kong by Eastspring Investments (Hong Kong) Limited and has not been reviewed by the Securities and Futures Commission of Hong Kong.

Indonesia by PT Eastspring Investments Indonesia, an investment manager that is licensed, registered and supervised by the Indonesia Financial Services Authority (OJK).

Malaysia by Eastspring Investments Berhad (200001028634/ 531241-U) and Eastspring Al-Wara’ Investments Berhad (200901017585 / 860682-K).

Thailand by Eastspring Asset Management (Thailand) Co., Ltd.

United States of America (for institutional clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore and is registered with the U.S Securities and Exchange Commission as a registered investment adviser.

European Economic Area (for professional clients only) and Switzerland (for qualified investors only) by Eastspring Investments (Luxembourg) S.A., 26, Boulevard Royal, 2449 Luxembourg, Grand-Duchy of Luxembourg, registered with the Registre de Commerce et des Sociétés (Luxembourg), Register No B 173737.

United Kingdom (for professional clients only) by Eastspring Investments (Luxembourg) S.A. - UK Branch, 10 Lower Thames Street, London EC3R 6AF.

Chile (for institutional clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore and is licensed and regulated by the Monetary Authority of Singapore under Singapore laws which differ from Chilean laws.

The afore-mentioned entities are hereinafter collectively referred to as Eastspring Investments.

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