Wendy Lim joined Eastspring Investments, the asset management business of Prudential plc, as Regional Chief Executive for Southeast Asia, in November 2021. As Regional Chief Executive, she has overall management responsibilities for the Singapore, Hong Kong, Malaysia, Indonesia and Vietnam businesses. Functionally, Wendy leads the Retail business globally, including intermediary sales and digital strategy, and oversees Marketing & Communications. Wendy is responsible for the Prudential Life business relationship management which ensures close collaboration in building an integrated wealth capability. Wendy is a member of the Executive Management Committee.
Prior to joining Eastspring, Wendy was CEO Singapore & Regional Head of High-Net-Worth Segment, Asia, for Manulife Investment Management. She was also a member of the Wealth & Asset Management Executive Committee for Asia and an Executive Director of the Manulife Investment Management Singapore board.
Wendy has close to 30 years of experience in retail banking, wealth and asset management in Asia. Before joining Manulife Investment Management, she held various senior-level positions at BNY Mellon Investment Management, the Australia and New Zealand Banking Group, the Royal Bank of Scotland, HSBC and Citibank.
Wendy holds an MBA and Bachelor of Science in Marketing and Business Administration from Indiana State University.