Management

Wendy Lim joined Eastspring Investments, the asset management business of Prudential plc, as Regional Chief Executive for Southeast Asia, in November 2021. As Regional Chief Executive, she has overall management responsibilities for the Singapore, Hong Kong, Malaysia, Indonesia and Vietnam businesses. Functionally, Wendy leads the Retail business globally, including intermediary sales and digital strategy, and oversees Marketing & Communications. Wendy is responsible for the Prudential Life business relationship management which ensures close collaboration in building an integrated wealth capability. Wendy is a member of the Executive Management Committee.

Prior to joining Eastspring, Wendy was CEO Singapore & Regional Head of High-Net-Worth Segment, Asia, for Manulife Investment Management. She was also a member of the Wealth & Asset Management Executive Committee for Asia and an Executive Director of the Manulife Investment Management Singapore board.

Wendy has close to 30 years of experience in retail banking, wealth and asset management in Asia. Before joining Manulife Investment Management, she held various senior-level positions at BNY Mellon Investment Management, the Australia and New Zealand Banking Group, the Royal Bank of Scotland, HSBC and Citibank.

Wendy holds an MBA and Bachelor of Science in Marketing and Business Administration from Indiana State University.

Ms. Lilian Tham joined Eastspring in January 2021 with responsibility for operations, technology, digital, data and administrative support, as well as other strategic growth and change initiatives. She is a member of the Executive Management Committee.

Prior to Eastspring, Lilian worked at Schroders for 26 years where, most recently, she was the Asia Pacific COO with oversight of Operations, Investment Services and Technology, Change and Innovation across the region.

Lilian held a variety of technology and operational roles during her time at Schroders, including COO for Singapore and Head of Operations & Technology for Asia Pacific.

She is a Fellow of the Institute of Banking and Finance Singapore and actively volunteers her expertise in various industry associations and committees.

Raymond is Chief Executive Officer and also sits on the Board of Directors of Eastspring Investment Berhad. As CEO, he is responsible for the growth strategy of the business in Malaysia as well as overseeing local investment performance.

He brings with him over 30 years of industry experience and has worked for nearly 20 years in senior positions in the asset management industry including Head of International and Institutional Business and Chief Investment Officer, Asean Region for CIMB-Principal Asset Management Berhad. Previously, he was the Executive Director and Chief Investment Officer at CMS Dresdner Asset Management Sdn Bhd. He also worked as a fund manager at SBB Asset Management Sdn Bhd and Investment Executive at CIMB Securities Sdn Bhd, and commenced his career in the investment industry at RHB Asset Management Sdn Bhd.

He served as Chairman of Malaysian Association of Asset Managers (MAAM) from 2008-April 2022 and is currently a Committee member of MAAM as well as a Member of the FTSE Bursa Index Committee & Index Advisory Panel. He is a member of the Securities Commission Steering Committee on Fund Management Digitization Group as well as chairs the Services Workgroup sub-Committee.

He is also a member of the Financial Markets Committee (FMC) in Bank Negara Malaysia, and a member of the FMC Subcommittee on Bond Markets, and is a member of the Listing Committee of Bursa Malaysia. He is also a member of the Institutional Investors Council (IIC).

He is a Fellow of the Chartered Institute of Management Accountants of England and he obtained his Capital Markets Services Representative’s Licence in 1997 from the Securities Commission Malaysia.

He is also a non-executive director of Eastspring Al-Wara’ Investments Berhad.

Dato’ Saiful Bahri bin Zainuddin was appointed as Independent Non-Executive Director of Eastspring Investments Berhad on 20 June 2022. He graduated with a Bachelor of Science degree in Economics & Finance from Western Michigan University, United States of America in 1985, and has attended the Global Leadership Development Programme at Stanford University, United States of America and Financial Institutions Directors Education Programme (FIDE) in 2018.

Currently, Dato’ Saiful Bahri’s other directorships are Independent Non-Executive Director of KAF Investment Bank Berhad where he chairs the Nomination and Remuneration Committee and sits on KAF Investment Board, Audit Committee and Risk Committee. He is the Chairman of PT KAF Securitas Indonesia. He also sits on the Investment Committee Board of Eastspring Investments Berhad. He was the Financial Adviser to the State Government of Negeri Sembilan and a member of the Negeri Sembilan State Government Think Tank and most recent appointment, Audit Committee Member for Universiti Sains Islam Malaysia (USIM).

Dato’ Saiful Bahri was appointed by the Minister of Finance as Independent Non-Executive Director of Bursa Malaysia Berhad in 2008 and a Board Member of Bursa Malaysia Securities Berhad and Bursa Malaysia Securities Clearing Sdn. Bhd. from April 2015. He was then appointed as Senior Independent Director for his active role as a Director and in addition to his Board member role he also sits on Committees for Market Participation, Risk Management and Nomination & Remuneration. He is a former Member of the Securities Commission’s Securities Law Consultative Committee and he was previously on the Board of Trustee for the Bumiputera Dealer Representative Education Fund and the Bumiputera Training Fund. Dato’ Saiful Bahri was appointed as an Advisory Council Member of the Secondary Market for the Securities Commission Malaysia and also was a Board Member of Securities Industry Dispute Resolution Centre (SIDREC), appointed to the Board on 28 April 2010.

Dato’ Saiful Bahri’s previously held positions include Executive Director of Affin Hwang Investment Bank, Executive Director of Affin Holdings, Managing Director of Affin Securities, Executive Director Dealing of Rashid Hussain Securities, and Chief Executive Officer/Executive Director Dealing of Fima Securities Sdn. Bhd. He was also attached to the Corporate Planning Division of Heavy Industries Corp. of Malaysia (HICOM).

J. Campbell Tupling was appointed as an Independent Director of Eastspring Investments Berhad on 15 August 2019. He was formerly the Executive Director and Chief Executive Officer of CIMB Principal Asset Management from 2008 to 2013. He is currently the South East Asia dealer for Caterham Cars and is focused on motorsports opportunities.

A Canadian, Tupling started his expatriate career in 1982 and worked for large finance multinationals in South America, Europe, the USA and Asia. His roles included audit, finance, CEO and regional positions.

In Malaysia he served as an elected member the board of the Federation of Investment Managers Malaysia from 2011 to 2013 and was involved in the creation of the Private Pension Schemes. He also is currently the Vice Chair of the Board of Governors of a major international school.

Raymond is Chief Executive Officer and also sits on the Board of Directors of Eastspring Investment Berhad. As CEO, he is responsible for the growth strategy of the business in Malaysia as well as overseeing local investment performance.

He brings with him over 30 years of industry experience and has worked for nearly 20 years in senior positions in the asset management industry including Head of International and Institutional Business and Chief Investment Officer, Asean Region for CIMB-Principal Asset Management Berhad. Previously, he was the Executive Director and Chief Investment Officer at CMS Dresdner Asset Management Sdn Bhd. He also worked as a fund manager at SBB Asset Management Sdn Bhd and Investment Executive at CIMB Securities Sdn Bhd, and commenced his career in the investment industry at RHB Asset Management Sdn Bhd.

He served as Chairman of Malaysian Association of Asset Managers (MAAM) from 2008-April 2022 and is currently a Committee member of MAAM as well as a Member of the FTSE Bursa Index Committee & Index Advisory Panel. He is a member of the Securities Commission Steering Committee on Fund Management Digitization Group as well as chairs the Services Workgroup sub-Committee.

He is also a member of the Financial Markets Committee (FMC) in Bank Negara Malaysia, and a member of the FMC Subcommittee on Bond Markets, and is a member of the Listing Committee of Bursa Malaysia. He is also a member of the Institutional Investors Council (IIC).

He is a Fellow of the Chartered Institute of Management Accountants of England and he obtained his Capital Markets Services Representative’s Licence in 1997 from the Securities Commission Malaysia.

He is also a non-executive director of Eastspring Al-Wara’ Investments Berhad.

Benothini Bascaran joined Eastspring Investments Berhad on 28 April 2017. She is responsible for driving and managing effective framework and controls in the areas of risk, compliance and legal with a view of ensuring that the company consistently maintains high and competitive standards. 

She has a total of 23 years of working experience at the date of joining of which almost 18 years were spent in Bursa Malaysia Berhad covering capital market regulation. Before joining Eastspring she was the Head of Group Compliance of one of the investment banks in Malaysia for about 4 years covering regulated businesses of the bank’s group of companies which included asset management business.

Benothini graduated with Bachelor of Law degree from the University of Malaya in 1993 and practiced law for about 2 years before joining Bursa.

Doreen Choo joined Eastspring Investments Berhad (EIMY) in August 2018 as Head of Investments. With more than 20 years of industry experience, Doreen joined Eastspring from CIMB-Principal Asset Management (now known as Principal Asset Management), where she held fund management roles from 2005-2018.

Prior to that, Doreen worked at PricewaterhouseCoopers (PwC) from 1997- 2005, providing valuation and strategy advisory services, with a particular focus on equity valuations across various industries.

Doreen has been a Chartered Financial Analayst (CFA) charterholder since 2002 and holds a First Class Bachelor of Arts degree from the University of Malaya, majoring in Economics.

Bor Ngee Wha joined Eastspring Investments Berhad in September 2016 and is the Head of Finance. He is responsible for the company’s strategic planning and finance functions. He brings to the company over twenty years of financial management experience and spent more than ten years in the unit trust management businesses with exposure in product development and fund valuation and administration.

Prior to joining the unit trust industry, he has been attached with various organisations involved in diverse industries, including property development, construction, resort management and software development.

Bor is a qualified accountant with membership in the Malaysian Institute of Certified Public Accountants (MICPA) and a certified member of the Financial Planning Association of Malaysia (FPAM).

Edwin was appointed as Head of Operations and IT effective 1 July 2022 with responsibility for retail operations, client services, fund accounting, information technology and digital transformation.

Edwin joined Eastspring in December 2004. He has held various roles in Product and Marketing and was Head of the Business Support and Analytics Department since 2014. During this period, he led several digital initiatives jointly with Operations and IT to improve customer and distribution experience and distribution support. Edwin brings with him over 26 years of working experience with more than 17 years held in senior positions in the asset management industry. Prior to Eastspring, he was attached with various organisations mostly involved in finance and advertising.

Edwin holds a Bachelor of Science in Business Administration, majoring in Accounting and Finance, from Southeast Missouri State University, USA.

Yap Siok Hoon joined Eastspring Investments Berhad (“Eastspring”) in November 2013 as Head of Distribution, responsible for the development and execution of Eastspring’s distribution, product and marketing strategies. Siok Hoon brings with her 22 years of financial industry experience covering retail and institutional business development, sales and marketing, distribution channel development, training and product development.

Prior to joining Eastspring, Siok Hoon was head of the retail client solutions & services group of a well established fund management company in Malaysia, overseeing the management company’s retail unit trust business. She started her career with Hong Leong Asset Management (HLAM) in April 1997 and has held many senior management positions, ultimately rising to a position of general manager, client solutions group in 2011.

Siok Hoon holds a Bachelor (First Class Honours) in Business Administration degree from Universiti Utara Malaysia.

Lewis Lam joined Eastspring Investments Berhad in August 2015, as Head of Human Resources, responsible for the Human Resource and Administration Department (HRAD).

Lewis brings with him more than 15 years of HR experience covering compensation and benefits, performance management, employee relationship and HR systems. Prior to joining Eastspring, he was with Prudential Assurance Malaysia Berhad for 6 years where he was instrumental in driving improvements to the company’s Rewards, Performance and Benefits framework as well as leading the HR Relationship Management team. He also spearheaded the HR systems and process improvements that helped shape PAMB’s human resource department. Prior to PAMB Lewis also worked in human resources for Hong Leong Bank and AIA.

Lewis holds a Bachelor in Accounting & Finance from Oxford Brooke University.