Are you milking bulls? Get your portfolio in shape in 2021

The year of the ox is finally upon us. While the bull symbolises strength and reliability in the Chinese zodiac calendar, a bull market represents strong gains in the financial markets. Regardless of how the financial markets fare this year, here are some tips to help your investing journey!

1. Are you milking bulls?

To start the year, investors should re-evaluate their portfolios. Although some investments may have yielded returns in the past, we must remember that not all investments are evergreen! Don’t hold on to assets and investments due to their sentimental value. If you do, it would only lead to lost profits. This is akin to milking bulls, where one would find no milk!

2. Don’t be like a bull at the gate.

Forging ahead, investors may be quick to jump into investments in their rush to make money. However, it is important to do prior research and match them to your evolving financial needs. Understand macro and market trends and don’t rush blindly into any investments, like a bull at the gate.

3. Be wary of cock-and-bull stories.

As the year progresses, investors may encounter attractive and promising investment tips. It may be tempting to invest in such assets as they seem like a surefire way to profits! However, just like a cock-and-bull story, some investment ideas may be greatly exaggerated. Remember to always to do your research and invest wisely. Speak to a financial advisor when in doubt.

4. Don’t be cowed into investments, rise above the herd!

It is common for individuals to succumb to group-think and peer pressure, where they follow a ‘herd mentality’ by investing in currently popular investment themes. Rise above the herd and do your own research. Make sure the investment thesis is backed by fundamentals and more importantly, understand how it fits into your existing portfolio.

5. Waiting for the cows to come home – not such a bad thing!

While making quick profits from an investment may be satisfying, investing often requires patience and a long-term perspective – you may need to be like the farmer waiting for his cows to return home. Instead of trying to chase market trends, consider long term investments which can bring greater stability to your portfolios.

At Eastspring Investments, we believe that diligent investment habits and actions matter. Get a head start this year and understand what really matters for the markets by reading our insights at https://www.eastspring.com/insights.

We would like to thank our intern, Luis Lo, for grabbing the bull by the horns and contributing this article during his time at Eastspring Investments.

This document is produced by Eastspring Investments (Singapore) Limited and issued in:

Singapore and Australia (for wholesale clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore, is exempt from the requirement to hold an Australian financial services licence and is licensed and regulated by the Monetary Authority of Singapore under Singapore laws which differ from Australian laws.

Hong Kong by Eastspring Investments (Hong Kong) Limited and has not been reviewed by the Securities and Futures Commission of Hong Kong.


Indonesia by PT Eastspring Investments Indonesia, an investment manager that is licensed, registered and supervised by the Indonesia Financial Services Authority (OJK).


Malaysia by Eastspring Investments Berhad (531241-U).


This document is produced by Eastspring Investments (Singapore) Limited and issued in Thailand by TMB Asset Management Co., Ltd. Investment contains certain risks; investors are advised to carefully study the related information before investing. The past performance of any the fund is not indicative of future performance.


United States of America (for institutional clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore and is registered with the U.S Securities and Exchange Commission as a registered investment adviser.


European Economic Area (for professional clients only) and Switzerland (for qualified investors only) by Eastspring Investments (Luxembourg) S.A., 26, Boulevard Royal, 2449 Luxembourg, Grand-Duchy of Luxembourg, registered with the Registre de Commerce et des Sociétés (Luxembourg), Register No B 173737.


United Kingdom (for professional clients only) by Eastspring Investments (Luxembourg) S.A. - UK Branch, 10 Lower Thames Street, London EC3R 6AF.


Chile (for institutional clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore and is licensed and regulated by the Monetary Authority of Singapore under Singapore laws which differ from Chilean laws.


The afore-mentioned entities are hereinafter collectively referred to as Eastspring Investments.


The views and opinions contained herein are those of the author on this page, and may not necessarily represent views expressed or reflected in other Eastspring Investments’ communications. This document is solely for information purposes and does not have any regard to the specific investment objective, financial situation and/or particular needs of any specific persons who may receive this document. This document is not intended as an offer, a solicitation of offer or a recommendation, to deal in shares of securities or any financial instruments. It may not be published, circulated, reproduced or distributed without the prior written consent of Eastspring Investments. Reliance upon information in this posting is at the sole discretion of the reader. Please consult your own professional adviser before investing.


Investment involves risk. Past performance and the predictions, projections, or forecasts on the economy, securities markets or the economic trends of the markets are not necessarily indicative of the future or likely performance of Eastspring Investments or any of the funds managed by Eastspring Investments.


Information herein is believed to be reliable at time of publication. Data from third party sources may have been used in the preparation of this material and Eastspring Investments has not independently verified, validated or audited such data. Where lawfully permitted, Eastspring Investments does not warrant its completeness or accuracy and is not responsible for error of facts or opinion nor shall be liable for damages arising out of any person’s reliance upon this information. Any opinion or estimate contained in this document may subject to change without notice.


Eastspring Investments (excluding JV companies) companies are ultimately wholly-owned/indirect subsidiaries/associate of Prudential plc of the United Kingdom. Eastspring Investments companies (including JV’s) and Prudential plc are not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).