21 Jul 2022

SINGAPORE (21 July 2022) - Eastspring Investments (“Eastspring”), the USD 258 billion1 asset management business of Prudential plc, announced today the appointment of George Ferraz as Regional Head of Intermediary Sales.

George Ferraz joined Eastspring in June, reporting to Wendy Lim, Regional CEO Asia and Global Head of Distribution, Marketing & Products. Based in Singapore, George will be responsible for developing Eastspring’s regional intermediary sales strategy, and partnering with local retail sales teams to ensure strategic alignment. He will also strengthen and build on Eastspring’s partnerships with key regional distributors and global private banks.

George has over 26 years’ experience, and was most recently Director of New Business Development & Relationship Management at BNY Mellon in Boston, where he was responsible for Asia Pacific distribution channels. Prior to that he spent 18 years at Fidelity Investments across Global and Channel Relationship Management roles.

“In his last role, George was responsible for significant growth in AUM across the Asia Pacific region. His extensive experience, familiarity with Asian markets, and global network positions him well to lead the growth of our intermediary sales business,” said Wendy Lim, Regional CEO Asia and Global Head of Distribution, Marketing & Products, Eastspring Investments.

George Ferraz, Regional Head of Intermediary Sales, Eastspring Investments said, “I am excited to join a business that will allow me to leverage my network and experience, and I look forward to working closely with the team to solidify Eastspring’s position as a leading asset manager in the region and beyond.”

George holds a Bachelor of Science in Business Administration from the University of Massachusetts Lowell.


1 AUM as at 31 December 2021.

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