Coffee is a common drink around the world, but not everyone drinks it the same way. In Italy, you might start your morning with a cappuccino, but in Australia, one would get a flat white. There might be classic Americano lovers in America, but many others would prefer their cuppa with lots of cream, sugar and syrup.
In the East, Japanese are leading a simultaneous revolution of traditional and modern coffee: hand drip coffee1 and canned coffee 2 are very popular.
Do you drink coffee too? A lot of people do, and it’s not hard to imagine why. There are so many types! It can be customised to just how you like it.
Some people like coffee for its strong taste and dose of caffeine; they take it black. Either a short black as in an espresso shot, or a long black as in an Americano, which is an espresso shot with added water.
People who like a slightly mellower taste of espresso go for a macchiato: an espresso with a dollop of steamed milk and foam on top.
How about something sweeter? You might like a latte then, which is an espresso with steamed milk in about a 1:3 ratio. Or perhaps a cappuccino, which has espresso, steamed milk and milk foam in a 1:1:1 ratio. Still not enough for your sweet tooth? A mocha comprises an espresso, chocolate powder, and steamed milk.
Coffee is very versatile. It can be customised for any flavour and type you want. There are even non-conventional coffees like peppermint mocha, hazelnut latte, and caramel macchiato.
In fact, you can have espresso with almost anything and still call it coffee: add a marshmallow and it’s called Caffe Gommosa; add vanilla ice cream and it’s an Affogato; add whiskey and cream and you have an Irish coffee. Some people even add butter to their coffees to get bulletproof coffees, which is said to trigger weight loss!
The point is, your daily cuppa can be made with whatever you want and tailored exactly to your tastes. This applies to investments too. You might find that you prefer a less volatile bond fund but your friend might want something “stronger” such as a single country equity fund. Everyone has different preferences, like with coffee. At Eastspring Indonesia, we try to provide the product that suits your needs. Find out more about our funds at www.eastspring.co.id.