Eastspring Investments, the asset management arm of Prudential Corporation Asia, today announced the appointment of Christian Fleischer* as Head of Marketing.
Mr Fleischer who is based in Singapore has been hired to take on Eastspring’s expanded Head of Marketing position. In this role, he will be responsible for driving the brand and marketing strategy, all communications initiatives and overseeing the investment marketing group.
Mr Fleischer brings with him more than 15 years of experience in marketing and brand communications, public relations and client servicing in financial services across Asia and Europe.
Most recently Mr Fleischer worked in senior marketing roles at BlackRock in Europe. Prior to that he spent several years at ANZ and Deutsche Asset Management in Asia.
He will report to Deputy Chief Executive of Eastspring Investments, Michele Bang.
Eastspring also announced the appointment of Tio Yang Phen*, who joins in the role of Director, Investment Marketing. Ms Tio joins from Aviva Investors Asia, where she was Head of Product Management and Strategy, and brings many years of banking and asset management experience to the firm. She reports to Mr Fleischer.
Eastspring is one of Asia’s largest asset managers with offices in 14 markets (including sales and corporate offices in the US, UK and Luxembourg). Total assets under management as at 30 June 2014 were about US$115 billion (£67 billion), up 22% on the previous six months due to net inflows and positive market movements.